POWA - "The News You Need To See"

Joe Public

Joe Public Johannesburg , South Africa

5111

This ad is part of the ACT Responsible Collection

Brand: POWA
Country: South Africa

Advertiser: People Opposing Women Abuse

Title	The News You Need To See
Brief	On the 22nd of March 2018, the day after Human Rights Day, we launched a new national newspaper, ‘The Daily Abuse - News you need to see’. It documented real abuse stories of victims from the day before, 360 of them, and brought them into the public eye. Each article, served as a voice for the victim. Each story, an honest account readers had to relive in detail, in order to get the message; that yesterday, on Human Rights Day, 360 women’s rights were abused. And that today, tomorrow, and every day that follows, will be no different. Proving, you can’t turn the page on the daily abuse. The Daily Abuse was distributed nationwide and handed out at busy intersections in city centres. Alongside the roads that lead to the intersections, women of all ages and races, stood firmly against the daily abuse, serving as human streetpoles holding up boards with the 360 news headlines.
Agency	Joe Public
Campaign	News you need to see
Advertiser	People Opposing Women Abuse
Brand	POWA
Posted	January 2019
Business Sector	Anti-Domestic Violence, Sexual Abuse
Story	POWA (People Opposing Women Abuse) is a leading South African feminist, women’s rights organization that provides both professional services, and engages in advocacy in order to ensure the realization of women’s rights and thereby improve women’s quality of life. POWA is committed to enhancing the quality of life of all women and girls. The brand envisions a safe and equal society intolerant of all forms of violence against women and girls in all their diversity, where they are treated with respect and dignity and their rights are promoted. This is the vision the brand works tirelessly towards day after day.
Media Type	Case Study
Creative Director	Roanna Williams
Creative Director	Claudi Potter
Copywriter	Roanna Williams
Copywriter	Jack Malepa
Copywriter	Devorah Suttner
Copywriter	Claudi Potter
Copywriter	Haydn Corke
Copywriter	Jeanine Vermaak
Copywriter	Leago Sehere
Copywriter	Leigh Tayler
Copywriter	Michelle Mckenna
Copywriter	Sarah Forbes
Copywriter	Marjolein Rossouw
Copywriter	Tshepo Tumahole
Copywriter	Buyani Duma
Copywriter	Lillian Van der Merwe
Copywriter	Ubuhle Zwane
Copywriter	Henno Gous
Copywriter	Jeanne Lloyd
Copywriter	Elizabeth Fourie
Copywriter	Mbali Zondo
Copywriter	Jed Mowat
Art Director	Hannes de Beer
Art Director	Roanna Williams
Photographer	Red Head Studios
Photographer	Jono Wood
Production Company	African Motion Picture Company
Director	Mile Goodall
Production Company Producer	Julia Klein
Agency Producer	Nikki Shackleford
Illustrator	Zamani Ngubane
Executive Creative Director	Roanna Williams
Chief Creative Officer	Pepe Marais
Chief Creative Officer	Xolisa Dyeshana
Account Manager	Kelly Emerton
Account Manager	Amber Mackeurtan
Strategist	Leigh Tayler