Title | Station |
Agency | TBWA\Santiago Mangada Puno |
Campaign | Ths Sun Goes Wherever You Go - Nivea Sun |
Advertiser | Beiersdorf AG |
Brand | Nivea Sun |
Posted | January 2009 |
Business Sector | Skin Care |
Tagline | THE SUN GOES WHEREVER YOU GO |
Story | Nivea Sun, a skin bronzing lotion, is being promoted in South America with a print campaign featuring the "loción autobronceante" in dark places. Beach towels are placed in a church, a train station and a library to present the concept of sun bathing in places the sun normally doesn't shine. |
Media Type | |
Executive Creative Director | Pablo Leiva |
Creative Director | Cristian López |
Copywriter | Cristian López |
Art Director | Gonzalo Arévalo |
Illustrator | Osvaldo Salazar |
Illustrator | Gonzalo Arévalo |
Photographer | Alfredo León |