TOUBA - "TOUBA: THINGS WE DO FOR DEBT - The Commercial"

Impact BBDO

Impact BBDO Cairo, Egypt

Awards

560

Brand: TOUBA
Country: Egypt

Advertiser: Madinet Masr

Title	TOUBA: THINGS WE DO FOR DEBT - The Commercial
Agency	Impact BBDO
Campaign	TOUBA - THINGS WE DO FOR DEBT
Advertiser	Madinet Masr
Brand	TOUBA
Date of First Broadcast/Publication	2023 / 8
Business Sector	Real Estate
Tagline	Installments Will Cost You
Story	In Egypt no one can afford to buy a property in cash anymore. Instead people go for very harsh installment plans. And nowadays when people see anyone taking a job they shouldn't be taking, they automatically assume they took it to pay for the installments. Including movie stars like Ahmed Fahmy.
Philosophy	Installments Will Cost You, Buy your next property with the flexible new TOUBA payment plan.
Problem	In Egypt no one can afford to buy a property in cash anymore. Instead people go for very harsh installment plans. And nowadays when people see anyone taking a job they shouldn't be taking, they automatically assume they took it to pay for the installments. Including movie stars like Ahmed Fahmy.
Media Type	Television & Cinema
Length	55 seconds
Market	Egypt
Production Company	Good People Casting
Creative Director	Abdullah Fareed
Creative Director	Mahmoud Shokri
Director	Ali Ali
Director of Photography (DOP)	Pierre Mouarkech
General Manager	Tarek Akil
Account Director	Amichay Kattan
Account Manager	Mostafa El Kashef
Account Manager	Karim Sherif
Agency Producer	May Mohsen
Executive Producer	Khaled Zaki
Producer	Lamia Khatib
Post Production	Hussein Aziz
Editor	Amr Mekky
Sound Engineer	Fady Garas
Post Production	LZRD
Colorist	Karim Mira
Editor	Ahmed El Sherbini
Chief Executive Officer (CEO)	Naila Fattouh
Head of Production	Mahmoud Derbala
Post Production	The BarberShop
Photographer	Ahmed Abdo