Rolling Stone - "Bath"

VML Italia

VML Italia Milan, Italy

Awards

1597

This ad is part of the ACT Responsible Collection

Brand: Rolling Stone
Country: Italy

Advertiser: Web Magazine Makers

Title	Bath
Agency	VML Italia
Campaign	Rockin' Mamas
Advertiser	Web Magazine Makers
Brand	Rolling Stone
Date of First Broadcast/Publication	2021 / 5
Business Sector	Newspapers, Magazines, Books
Story	Sleepless nights and days full of excesses: today, real rockstars do not perform on stage, they put on a show every day in their homes. For today, mothers are the true rockstars. Since the pandemic outbreak, mothers all over the world had to juggle smart working and distance learning, night feedings and endless video-calls: their scream of rebellion definitely needed to be heard.
Media Type	Print
Length	90 seconds
Production Company	Movie Magic International SRL
Production Service Company	Good People
Chief Creative Officer	Francesco-Andrea Poletti
Creative Director	Nicoletta Zanterino
Creative Director	Cinzia Caccia
Copywriter	Nicoletta Zanterino
Copywriter	Martin Peters Ginsberg
Copywriter	Ali Ali
Copywriter	Riccardo Baita
Art Director	Cinzia Caccia
Art Director	Lorenzo Croci
Director of Business Development	Barbara Ruscio Levi
Advertising Manager	Alessandro Giberti
Advertising Manager	Matteo Berciga
Advertising Manager	Veronica Dolce
Director	Ali Ali
Executive Producer	Giorgio Borghi
Executive Producer	Anna-Lisa de Maria
Executive Producer	Sarah Touma
Production Company Producer	Alessandro Naboni
Production Company Producer	Veta Chatziioannou
Director of Photography (DOP)	Pierre Mouarkesh
Assistant Director	Dzovig Torikian
Wardrobe	Anna Zotou
Wardrobe	Evelina Darzenta
Art Department	Maria Kalamara
Hair and Makeup	Varvara Sevdali
Gaffer	Michalis Christoforatos
Editor	Neda Zag
Colorist	Karim Mira