Jill Nykoliation

Jill Nykoliation

CEO at Juniper Park\TBWA, Toronto
Toronto, Canada

About me

As founder and CEO of Juniper Park\TBWA, Jill brings together the disciplines of strategy, design and advertising for their North American client roster: Apple, Cadillac Fairview, Capital Group, CIBC, GoDaddy, Intuit, Nissan, PepsiCo, Pfizer, UNICEF, among others.

Jill was named by AdAge US as “Women to Watch”, and as Canada’s "Mad Woman" by The Globe and Mail. Her team has won 29 Effies, including the Grand Prix, IPA Award, Global Warc Prize, and her creative leads have earned 61 Cannes Lions. She is on several boards including Effies Canada, Young Presidents Organization (YPO) ,and Vice Chair of the Institute of Communications Agencies (ICA), Canada’s agency governing board.

Prior to founding Juniper Park, Jill co-created Kraft Food’s award-winning CRM initiative across North America, in addition to holding numerous brand management and corporate marketing roles. After Kraft, she joined agency Grip Limited as Partner. Jill is a graduate of Queen’s University School of Business. She is a sub-4 hour marathoner, an avid skier, and proud mother to her swimming-champion daughter, Olivia.


Toronto, Canada
August 2015 - Present (5 years 3 months)
President, TBWA\Juniper Park
2007 - 2015 (8 years)

Partner, Business
Toronto, Canada
2004 - 2007 (3 years)
Partner role at advertising firm. Strategic business lead for clients including Frito-Lay US, Lululemon, GSK, Janssen-Ortho, Cleveland Clinic, and Kraft Foods.
Director, CRM North America
Kraft Foods Group
1994 - 2004 (10 years)
Co-creator of Kraft's award-winning Consumer Relationship Marketing (CRM) initiative across North America. Oversaw Food & Family/What's Cooking magazine, TV show, content creation, all digital programs including kraftfoods.com, and acquisition & retention activities for Kraft's loyalty database.
Business Lead
Los Angeles, United States


2015 - 2016 (1 year)
SMP, Harvard Business School

Bachelor of Commerce

1989 - 1993 (4 years)

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