| Title | Baby Bride |
| Agency | Air, Partner of McCann |
| Campaign | Change Their Destiny |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Human Rights |
| Story | In Burkina Faso very young girls are forced to marry much older men. After the marriage they are used as slaves and their lives stop, literally and figuratively. Most of these young girls are raped after which they die due to complications during their pregnancy. Amnesty wanted to put pressure on the Burkina Faso government, through a petition, to stop these medieval practices. This resulted in a compelling visual that shows the birth of a young girl in Burkina Faso, already wearing her wedding veil. The visual appeared as a print and on social media. |
| Media Type | |
| Executive Creative Director | Eric Hollander |
| Creative Director | Dieter De Ridder |
| Creative Director | Joeri Van Den Broeck |
| Creation | Sophie De Plecker |
| Creation | Joris Luyten |
| Graphic Designer | Caroline Manson |
| Account Manager | Julie De Smedt |
| Account Manager | Louis Gheysens |
| Account Manager | Hafsa Smouni |
| Account Manager | Pauline Heraly |
| Photographer | Jef Boes |
| Photographer | Initials L.A. |
| Photo Retouching | Mieke Genen |
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