Diesel - "Superspeed"

Publicis Italy

Publicis Italy Milan, Italy

15308

Brand: Diesel
Country: Italy

Advertiser: Diesel

Title	Superspeed
Agency	Publicis Italy
Campaign	Fadelite smartwatch
Advertiser	Diesel
Brand	Diesel
Date of First Broadcast/Publication	2020 / 9
Business Sector	Watches
Story	With the global launch of the new Diesel On Fadelite smartwatch, the product is placed in the hands of three super individuals who live their own versions of the iconic brand statement – For Successful Living. We follow them as they struggle with their daily annoyances: a traffic jam, a locked elevator, an inattentive waiter. How does a super-powered human deal with that? The answer waits to be discovered, but we can promise there is one item that has something to do with it: the Fadelite smartwatch. Its new sleek and sporty design, streamlined and gender-neutral, is a bold chassis wrapped around technology that’s powered with WearOS by Google. It’s both fashion statement and superhero gadget, stepping just short of giving everybody superpowers.
Media Type	Television
Length	20 seconds
Worldwide Chief Creative Officer	Bruno Bertelli
Chief Creative Officer	Cristiana Boccassini
Associate Creative Director	Daniel Arango
Associate Creative Director	Arthur Amorim
Art Director	Marie Poumeyrol
Copywriter	Caterina Marascio
Copywriter	Filippo Festuccia
Designer	Luca Villa
Account Director	Ilaria Castiglioni
Account Director	Filippo DAndrea
Account Executive	Mirko de Martini
Social Media Manager	Saraluna Goodloe
Head of Production	Francesca Zazzera
Producer	Matilde Bonanni
Producer	Eva Maio
Art Buyer	Caterina Collesano
Art Buyer	Marcella Garutti
Production Company	THE BOX FILMS
Director	BICEPS
Executive Producer	Rocco Bronzino
Production Company Producer	Claudia Amendola
Director of Photography (DOP)	Leandro Ferrão
Editor	Marco Battiloro
Wardrobe / Stylist	Thais Montessori Brandao
Music Company / Composer	Sizzer
Photographer	Luigi-Lucio Ziliani
Production Company	Wookiee Studio
Post Production	Zum Studio
Head of Production	Carla Pozzi
Set Design	Micol Di Palma
Photographer	Kourtney Roy
Director	Kourtney Roy
Photographer	Lambert Lambert
Production Company Producer	Carole Lambert
Head of Production	Ségolène Vial
Wardrobe / Stylist	Clare Byrne
Make-Up Artist	Nami Yoshida
Make-Up Artist	Bryant Artists
Casting	Edu Perez
Set Design	Romain Gautry
Global Creative Director	Thiago Cruz
Global Creative Director	Mihnea Gheorghiu