Sarah Jenkins

Sarah Jenkins

Chief Marketing Officer at Valenstein & Fatt
London, United Kingdom

My Latest Work



Promoted to Chief Marketing Officer in 2015, SJ is a Valenstein & Fatt native. Previously Head of Account Management and a Managing Partner, she has been responsible for some of the agency’s flagship accounts - including The British Heart Foundation and Lucozade.
As Managing Partner on Lucozade she oversaw UK strategy and creative development from the relaunch of the £450M brand in 2011 through 2014’s award winning Lucozade Sport Conditions Zone, as well as working in partnership with the Global Nutrition Portfolio Director building core brand strategy across Lucozade, Ribena and Horlicks. She subsequently oversaw Ribena’s first global communications campaign in 2014 and has worked in close partnership with JWT India to spearhead Horlicks in their primary market.
Prior to her latest tenure at Grey London she worked at TBWA where, as Business Director, she ran the Muller, Nivea and Mars Foods account.
SJ has also gained widespread experience in non-FMCG categories, primarily at RKCR/Y&R where she ran Virgin Media and the Home Office accounts and, while at start-up agency Beta, 'ran pretty much any account the business could get its hands on' in the depth of the last recession.
Her promotion to Valenstein & Fatt's Chief Marketing Officer in May 2015 marked a full circle for SJ - she started her big-brand marketing career at Valenstein & Fatt. In her first tenure at the agency she earned her junior credits working on Mars Confectionary - relaunching Galaxy chocolate in the UK and emerging markets - the UK Dairy Crest portfolio and Fairy Liquid Western Europe – where she worked on an emerging integrated approach which has since become the established BAL model.



Chief Marketing Officer
London, United Kingdom
March 2017 - Present (10 months)
We are Valenstein & Fatt.
You may know us as Grey London.
It’s a small name change, but a big deal.
We were founded in 1917.
Born into a world of division and discrimination.
Our founders unable to put their own names above their office door.
Fast forward to 2017
Everything has changed, and yet nothing has changed.
Too much in this world is still ugly.
We know that the more diverse we are, the more powerful our ideas will be.
So we will continue to celebrate difference.
To break down barriers to progress and opportunity.
We believe that everyone has the right to put their name above their door.
Whoever you are, wherever you come from.
We are Open.
Chief Marketing Officer
London, United Kingdom
May 2015 - March 2017 (1 year 10 months)
Managing Partner
London, United Kingdom
December 2010 - May 2015 (4 years 5 months)
Head of Account Management
Managing Partner - Lucozade, BHF, General Mills, Dairy Crest
Business Director
September 2009 - December 2010 (1 year 3 months)
Business Director
June 2008 - July 2009 (1 year 1 month)
Business Director on Virgin Media, Home Office
Business Director
London, United Kingdom
October 2005 - June 2008 (2 years 8 months)
Business Director on Muller, NIVEA, Mars Foods, Nat-Mags
Account Director
London, United Kingdom
September 1999 - September 2005 (6 years)
Account Director on P&G, Mars Confectionary, Dairy Crest


American Studies (History & Literature) Grade 2.1

University of Nottingham, 2RD
1993 - 1996 (3 years)

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