Promoted to Chief Marketing Officer in 2015, SJ is a Valenstein & Fatt native. Previously Head of Account Management and a Managing Partner, she has been responsible for some of the agency’s flagship accounts - including The British Heart Foundation and Lucozade.
As Managing Partner on Lucozade she oversaw UK strategy and creative development from the relaunch of the £450M brand in 2011 through 2014’s award winning Lucozade Sport Conditions Zone, as well as working in partnership with the Global Nutrition Portfolio Director building core brand strategy across Lucozade, Ribena and Horlicks. She subsequently oversaw Ribena’s first global communications campaign in 2014 and has worked in close partnership with JWT India to spearhead Horlicks in their primary market.
Prior to her latest tenure at Grey London she worked at TBWA where, as Business Director, she ran the Muller, Nivea and Mars Foods account.
SJ has also gained widespread experience in non-FMCG categories, primarily at RKCR/Y&R where she ran Virgin Media and the Home Office accounts and, while at start-up agency Beta, 'ran pretty much any account the business could get its hands on' in the depth of the last recession.
Her promotion to Valenstein & Fatt's Chief Marketing Officer in May 2015 marked a full circle for SJ - she started her big-brand marketing career at Valenstein & Fatt. In her first tenure at the agency she earned her junior credits working on Mars Confectionary - relaunching Galaxy chocolate in the UK and emerging markets - the UK Dairy Crest portfolio and Fairy Liquid Western Europe – where she worked on an emerging integrated approach which has since become the established BAL model.