Nils Leonard

Nils Leonard

Founder at Uncommon London
London, United Kingdom

About me

Nils has spent over 18 years in the advertising and design industry working across a spread of the most recognised and influential agencies in London. In his most recent post as Chief Creative Officer of Grey LDN, Nils oversaw the most profitable and awarded years in the agency’s 52 years history and became one of the youngest agency chairmen in the world leading its brands globally and locally.

In 2015 Grey LDN became the only agency in the world to win two Grand Prix at Cannes Lions and under his creative guidance the Grey was named most awarded agency of the year twice in just three years at D&AD.

Nils was voted into the Ad Age creativity 50 and named the most creative person in advertising globally by Business insider.

An unconventional background in design, his most recent work on the Tate Britain won the Grand Prix at the Design Week awards and picked up 15 lions at the Cannes festival of creativity.

A creative champion, agitating for change and diversity in the industry, Nils is a regular speaker and judge at industry events, is on the board of trustees of D&AD and is listed as the Sunday Times 500 most influential people in the UK.

Over the last year Nils has led the inception and launch of the ethical capsule coffee brand Halo to global acclaim. A true challenger brand Halo was reviewed by GQ Magazine as ‘The coffee keeping Nespresso ambassador George Clooney awake at night.’

More recently Nils has founded the Uncommon Creative Studio alongside Lucy Jameson and Natalie Graeme. Uncommon is a creative studio building brands the world is happy exists.


London , United Kingdom
September 2017 - Present (3 years 10 months)
Uncommon is a creative studio building brands that people in the real world wish existed.
Either by partnering our clients or by creating the brands ourselves.
Nils Leonard / Leonard Associates
2017 - Present (4 years 6 months)
Design, Direction & Experiences for global Fashion & Music based clients.
Chairman / Chief Creative Officer
Grey London
2007 - Present (14 years 6 months)
I'm not interested in stories about the past or any crap of that kind because the woods are burning, you understand? There's a big blaze going on all around.
Head of Art / Creative Director
Bucharest, Romania
2005 - 2007 (2 years)
Senior Designer / Art director
Abbott Mead Vickers BBDO
2003 - 2005 (2 years)
Head of Art / Design
Rainey Kelly Campbell Roalfe / Y&R
1998 - 2003 (5 years)
1996 - 1997 (1 year)
Ammirati Puris Lintas
1993 - 1997 (4 years)
Nils Leonard / Leonard Associates
Design, Direction & Experiences for global Fashion & Music based clients.

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