Nils Leonard

Nils Leonard

Owner at Nils Leonard / Leonard Associates
London, United Kingdom

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Summary

In the last 5 years Leonard has overseen the most creatively awarded years in Grey London’s 52 year history.
In this time the agency has doubled in size, and alongside being awarded numerous accolades including Adweeks global agency of the year 2013, Grey London picked up the infamous Cannes Black Lion for its globally recognized work on The British Heart Foundation.
Under Leonard’s vision to impact culture, the agency is also one of very few global agencies to be awarded outside of its industry, picking up a British Comedy Award for The Angina Monologues, a programming idea that aired on Christmas Day to an audience of 7 million.
Nils himself began the transformation of Grey London with a spate of work including the record breaking Spacechair for Toshiba and Lucozade’s YES campaign, publishing a number one track and creating the most pre-sold single on iTunes ever. More recently he penned the globally awarded Kiss for Vodafone, recently voted Marketing’s most romantic ad of all time. His latest work on UK brand McVities is famous the world over, Time magazine calling it ‘the cutest thing ever put on television’.
Leonard’s untraditional design background has informed the cultural change at Grey London, which saw the controversial removal of agency conventions such as the sign off system and offices.
Leonard is one of the UK’s 500 most influential people according to The Sunday Times, a juror on the industry’s most respected award shows and has spoken at key events such as CEW, IPA & SXSW. 

Positions

Owner
Nils Leonard / Leonard Associates
2017 - Present (10 months)
Design, Direction & Experiences for global Fashion & Music based clients.
Chairman / Chief Creative Officer
Grey London
2007 - Present (10 years 10 months)
I'm not interested in stories about the past or any crap of that kind because the woods are burning, you understand? There's a big blaze going on all around.
Head of Art / Creative Director
Bucharest, Romania
2005 - 2007 (2 years)
Senior Designer / Art director
Abbott Mead Vickers BBDO
2003 - 2005 (2 years)
Head of Art / Design
Rainey Kelly Campbell Roalfe / Y&R
1998 - 2003 (5 years)
Designer
TBWA
1996 - 1997 (1 year)
Designer
Ammirati Puris Lintas
1993 - 1997 (4 years)
Owner
Nils Leonard / Leonard Associates
Design, Direction & Experiences for global Fashion & Music based clients.

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