Title | Bottle |
Agency | VCCP |
Campaign | Bottle |
Advertiser | The Home Office |
Brand | The Home Office |
Posted | June 2009 |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Tagline | Alcohol know your limits |
Story | In the short film, a roving reporter approaches young people in a shopping centre during the day and asks them to act out the kinds of embarrassing, anti-social or potentially dangerous behaviour normally associated with drunkenness. |
Problem | To challenge attitudes and change drinking behaviour among 18-24 year olds |
Media Type | Digital |
Length | |
Copywriter | Anthony Stamp |
Art Director | Richard Yates |
Creative Director | Mark Orbine |
Account Planner | Cat Wiles |
Producer | Trine Thomas |
Director | Saul Dibb |
Production Company | Home Corp |
Editor | Struan Clay |
Post Production | The Mill London |