Plátano de Canarias - "Reborn from the ashes"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

2425

Title	Reborn from the ashes
Agency	LOLA MullenLowe
Campaign	Reborn from the ashes
Advertiser	Plátano de Canarias
Brand	Plátano de Canarias
Date of First Broadcast/Publication	2021 / 12
Business Sector	Fresh Vegetables, Fruits
Philosophy	This Christmas campaign, created by LOLA MullenLowe Madrid, recreates through animation and images made with real ashes from the Cumbre Vieja volcano, a story in which the island of La Palma and its people are the protagonists. It is a story of overcoming, courage, and hope. The ashes symbolize a future in which La Palma will be reborn from the volcano eruption. It is a very special tribute campaign to all the people from La Palma, made with the volcano's ashes, as a strong symbol of hope and reconstruction.
Media Type	Television
Length	40 seconds
Executive Creative Director	Tomás Ostiglia
Associate Creative Director	Manuel Castillo
Associate Creative Director	Enrique Torguet Equipo
Creative Team	Elena Hernandez
Creative Team	Rodrigo Dominguez
Creative Team	Gines Gomez
Creative Team	Joaquín Cuadrado
Digital Creative Director	María García Campos
Head Of Planning	Lucas Rodriguez
Senior Planner	Dominika Weglarz
Account Director	Antonio Martín
Account Executive	Paula Arranz
Head of Production	Felipe Calviño
Producer	Marina Saroka
Head of PR & Comms	Saskia Van Liempt
Communication Manager	Enrique Caballero