| Title | Upgrade your taste |
| Agency | Mad. Avenue |
| Campaign | Upgrade your taste |
| Advertiser | Suntory |
| Brand | Orangina |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | Orangina - Upgrade your taste |
| Story | The international campaign: Upgrade Your Taste developed by Mad. Avenue is all about improvement, about giving yourself the very best the category has to offer. Orangina is a well-balanced drink composed out of superior ingredients. That comes an iconic bottle with a unique ritual. Orangina offers not only refreshment, but a very rich multi-sensorial sensation. Enjoy every single sip. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Creative Director | Gert Van Der Kaay |
| Strategy Director | Daniel Kok |
| Copywriter | Jan De Roos |
| Production Company | Chuck Studios |
| Director | Niels La Croix |
| Executive Producer | Ellen Gaedtgens |
| Producer | Merel Brand |
| Producer | Ronald Hietbrink |
| Photographer | Erik De Koning |
| Editor | Kim Hinrichs |
| Editor | Erik Verhulst |
| Online & Animation | Efraim Gons |
| Grade | Joppo in de Grot |
| Music & SFX | Joshua Petit |
| Music & SFX | Mari Koning |
More Work
SEE ALL100 People
- BRAND:
- United Nations Development Programme
- AGENCY:
- TBWA\NEBOKO