Toppris Chocolate Bar - "Remote Car Scarer"

SMFB

SMFB Oslo, Norway

Awards

3079

Brand: Toppris Chocolate Bar
Country: Norway

Advertiser: Mondelez Norway

Title	Remote Car Scarer
Agency	SMFB
Campaign	Remote Car Scarer
Advertiser	Mondelez Norway
Brand	Toppris Chocolate Bar
Date of First Broadcast/Publication	2018
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Philosophy	A Toppris chocolate is introducing a game show set named "Skip ad elevator pitch". Two real hobby inventors, a father and a daughter is standing on a podium and is ready to pitch their invention, which is a robot built to look like a cat, that can be controlled by a phone. The team get introduced by the host, and starts pitching. Just before he they start the pitch, a new podium which includes a physical Skip Ad sign, appears in front of them (this is timed to appear when the skip ad button disappears from the YouTube window). During the pitch they explain the features of the invention, and gives a brief demonstration, before the time is up, and the host takes over again. Cultural/Context Information For The Jury Toppris is a Norwegian chocolate brand known for its inventive and playful advertising, using "When you feel like a genius" as their slogan.
Media Type	Television
Length	81 seconds
Art Director	Per Erik Jarl
Copywriter	Christian Hygen
Account Manager	Vibeke Wiedswang
Account Director	Torstein Drogseth
Graphic Designer	Magnus Snickars
Graphic Designer	Francesca Miani
Motion Designer	Mikkel Såghus
Content Manager	Line Smedstad
Account manager assistant	Karoline Pedersen
Brand Manager	Mannaïc Mathelier
Brand Manager	Katrine Lauritzen
Director	John Christian F. Apalnes
Producer	Jannecke Møller
Production Manager	Maren Gjerdrum Haugen
Account Manager	Mia Jacobsen