| Title | DieHard is Back |
| Agency | The Marketing Arm |
| Campaign | DieHard is Back |
| Advertiser | Advance Auto Parts |
| Brand | Advance Auto Parts |
| Date of First Broadcast/Publication | 2020 / 10 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | Advance Auto Parts, a leading automotive aftermarket parts provider, debuted new advertising that heralds “DieHard is back.” Not only back, but bigger and bolder than ever. In an epic, action-packed two-minute film, created and produced during COVID-19 by The Marketing Arm, a Dallas-based creative agency partner for Advance Auto Parts, DieHard, the battery brand, and “Die Hard,” the motion picture, came together for the first time to deliver an entertaining message that demonstrates the power, reliability and durability of the DieHard brand. |
| Media Type | Web Film |
| Length | |
| Actor / Celebrity | Bruce Willis |
| Chief Executive Officer (CEO) | Andrew Robinson |
| President | Trina Roffino |
| EVP Creative | Will Clarke |
| SVP Creative | Leo Santos |
| SVP Creative | Harris Wilkinson |
| Creative Director, Art Director | Rob Neatherlin |
| Senior Director, Concepting | Stu Hill |
| Associate Director, Concepting/Copywriter | Nick Cernoch |
| Creative Director | Steve Hinckle |
| Senior Art Director | Ida Brown |
| Senior Copywriter | David Fox |
| Art Director | Zach Phillips |
| SVP Account | Lori Thelen |
| Account Director | Shyrl Bagneris |
| Senior Account Executive | Stephanie Ibanez |
| EVP Strategy | Kathleen Colditz |
| VP Strategy | Chris Lee |
| Strategist | Stephen Bellinger |
| VP Production | Diana Schroeder |
| Senior Producer | Matt Williams |
| Production Company | Natural Selection |
| Executive Producer | Nicole Flores |
| Executive Producer | Amanda Mortimer |
| Director | John Suits |
| Director of Photography (DOP) | Will Stone |
| Production Designer | David Dean Ebert |
| Costume | Anthony Tran |
| Casting | Bobby Stephenson |
| Casting | 5th Street Studios |
| Make-Up Artist | Hugo Villasenor |
| Hair | D'nelle Almanza |
| Editor | Adam Grabarnick |
| Editor | John Suits |
| VFX Producer | David Brown |
| VFX Supervisor | Matt Von Brock |
| VFX Company | Ghost A/S |
| Graphic Artist | Adam Petke |
| Graphic Artist | Rik Michul |
| Graphic Artist | Howard Shur |
| VO | Ashton Smith |
| Talent Manager | KMR Talent |
| Media planning/buying | 360i |
| PR Agency | FleishmanHillard |
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