| Title | Nessie |
| Title (original language) | Nessie |
| Agency |
Les Ouvriers d'à côté
|
| Campaign |
Nessie
|
| Advertiser |
Allied Domecq
|
| Brand |
Ballantine's
|
| Posted | May 2003 |
| Business Sector | Alcoholic
|
| Tagline | Ballantine's. Obstinately Different |
| Tagline (original language) | Ballantine's. Obstinément différent |
| Story | The print shows the mythical Loch Ness monster with a square back. |
| Story (original language) | Le visuel met en situation le mythique monstre du Loch Ness avec un dos carré. |
| Philosophy | Confident about its square flask, which remains unchanged since the days of Prohibition, Ballantines whiskey capitalises on this different physical appearance: the square bottle. With its unconventional sense of humour and style in the world of whiskey communications, not only does Ballantines promote peerless taste and quality, but it also conveys a conniving and humorous brand personality. |
| Philosophy (original language) | Fort de son flacon carré inchangé depuis la prohibition, le whisky Ballantine's capitalise sur ce trait de différence physique : la bouteille carrée. Via un humour décalé et un style propre dans l'univers de la communication whisky, Ballantine's continue non seulement à revendiquer un goût et une qualité sans pareils, mais cherche aussi désormais à affirmer une personnalité de marque ludique, connivente et humoristique. |
| Problem | This print ad and poster allows Ballantines to continue emphasizing its personality, its difference and underlining its character. The aim was to create an intimate relationship with 25 to 35 year olds, so as to make the brand younger and more dynamic. The whole idea relates to the squareness of the bottle which is a specific and distinctive device on the market. |
| Problem (original language) | Cette annonce permet à Ballantine's d'affirmer sa personnalité, sa différence et à mettre en avant son caractère. L'objectif est de créer une complicité avec les 25-35 ans, de manière à rajeunir et à dynamiser la marque. La Marque s'appuie sur une aspérité produit forte et originale : la forme carrée de sa bouteille. |
| Media Type |
Outdoor/Out of Home
|
| Market | France |
| Creative Director |
Alexandre Bertrand
|
| Art Director |
Arik Schwartz
|
| Copywriter |
Pierre POINTEAU
|
| Photographer |
Andy Glass
|
| Account Director |
Guillaume Talon
|
| Account Executive |
Nicolas Gobert
|
| Agency Producer |
Françoise Larrieu
|
| Advertising Manager |
Sandrine Ambrosi
|
