Axa Prévention - "Your life is ahead of you (ST EN)"

Hungry and Foolish

Hungry and Foolish Paris, France

Awards

2198

This ad is part of the ACT Responsible Collection

Brand: Axa Prévention
Country: France

Advertiser: Axa Prévention

Title	Your life is ahead of you (ST EN)
Title (original language)	Vous Avez La Vie Devant Vous
Brief	According to famous behavior specialists, major behavior changes first start by taking little habits. Relying on this we tried to identify a universal behavior matching with their declarations. Something we’ve all been experiencing as kids, that sunk in and became a good and long-lasting habit in our lives, the kind of behavior that could be related with our prevention message.So in our film we decided to tell the story of various kids that never look up whether they ride a bike, walk in the streets or ride a scooter, even though their loving parents keep telling them to look up!We’ve all basically been like these kids. So if growing up we managed to take this simple piece of advice to make it become something natural today, why is it that when we drive we seem to forget it all just because we hold a phone in our hands?
Agency	Hungry and Foolish
Campaign	Vous Avez La Vie Devant Vous
Advertiser	Axa Prévention
Brand	Axa Prévention
Posted	January 2021
Business Sector	Insurance
Story	Axa Prevention is a non-profit subsidiary company of the French worldwide renowned prevention company Axa. Since its creation in 1984 it’s been dedicated to encouraging responsible driving behaviors. It also works on making the community aware of health and everyday-life risks which makes it a unique non-profit organization.
Media Type	Television & Cinema
Managing Director	Jean-Benoist Werth
Account Director	Marine Merhi
Project Manager	Marie Vincent
Creative Director	Emmanuel François-Eugène
Copywriter	Stéphane Le Frapper
Art Director	Quentin Delachaux
Director	Olivier Nakache
Director	Eric Toledano
Executive Producer	Karen Barel
Agency Producer	chemoul patricia