| Title | Backyard Blast |
| Agency | Mass Minority |
| Campaign | Speak up against racism |
| Advertiser | OCASI |
| Brand | OCASI |
| Date of First Broadcast/Publication | 2023 / 11 |
| Story | Rather than focusing on raising awareness of racism, OCASI chose instead to focus on the indifference that tends to greet many racist actions, while challenging people to step up and say something whenever they encounter such behaviour. The campaign is built around two 30-second spots, “Multiply” and “Backyard Blast,” both of which show a person casually making racist comments. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Brett Channer |
| Agency Director | Tim Godsall |
| Executive Producer | Ian Webb |
| Agency Director | Sara Alfaro |
| Creative Director | Sean Gannon |
| Agency Producer | Jennifer Grandoni |
| Production Company | Merchant |
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