Burns & Smile - "Stairs"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

4159

This ad is part of the ACT Responsible Collection

Brand: Burns & Smile
Country: France

Advertiser: Burns & Smiles

Title	Stairs
Agency	TBWA\PARIS
Campaign	The monster isn't always the one we think.
Advertiser	Burns & Smiles
Brand	Burns & Smile
Date of First Broadcast/Publication	2022 / 4
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	The monster isn't always the one we think.
Story	For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a "freak" that is being overwhelmed by all those eyes. And yet... The monster isn’t always the one we think. What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation ? Through a poster campaign deployed throughout France in mid-April and also relayed on social networks, the Burns & Smiles association and TBWA\Paris want to denounce, or at least make people think about, the look that burn victims must face as soon as they are in society. This professional campaign titled 'The monster isn’t always the one we think.' was published in France in April, 2022. It was created for the brand: Burns & Smiles, by ad agency: TBWA\Paris. This Print medium campaign is related to the Health and Public Interest, NGO industries and contains 3 media assets.
Media Type	Print
Client Manager	Laurent Gaudens
Agency Manager	Marc Fraissinet
Agency Manager	Laurence Collavini
Executive Creative Director	Benjamin Marchal
Executive Creative Director	Faustin Claverie
Art Director	Marie Carrasco
Copywriter	Timothée le Maître
Art Buyer	Isabelle JAUBERT
Art Buyer	Mathilde Fort
Illustrator	Ben Bauchau
Illustrator	Siou