The Joy Smith Foundation - "See The Trafficking Signs - outdoor"

Diamond Toronto, Canada

1386

This ad is part of the ACT Responsible Collection

Brand: The Joy Smith Foundation
Country: Canada

Advertiser: The Joy Smith Foundation

Title	See The Trafficking Signs - outdoor
Agency	Diamond
Campaign	See The Trafficking Signs
Advertiser	The Joy Smith Foundation
Brand	The Joy Smith Foundation
Date of First Broadcast/Publication	2023 / 2
Business Sector	Public Safety, Health & Hygiene
Story	Sex trafficking is a growing crisis in cities and towns across Canada, with youth being manipulated and forced into sex trafficking every day. The Joy Smith Foundation has launched “See the Trafficking Signs,” a powerful national awareness and education campaign intended to prevent Canadian youth from being lured into the sex trade. The campaign is designed to educate people on the common signs that someone may be at risk of being groomed and lured into sex trafficking. The national awareness campaign is also being supported by an extensive paid and organic social campaign using out-of-home and digital banners. The campaign’s out-of-home component includes posters that will be placed in schools, each showing various youth inside the campaign’s visual motif, a triangular warning sign.
Media Type	Outdoor/Out of Home
Length	60 seconds
Production Company	Untitled Films
Partner	Josh Diamond
Chief Creative Officer	Peter Ignazi
SVP, creative director / copywriter	David Stevenson
Creative Director/ art director	Andrew Mowbray
Art Director	Bruce Harris
Agency Producer	Mark Graham
Agency Producer	Vinny Gill
Agency Producer	Adam Tinker
Agency Producer	Dan Vink
Agency Producer	Leia Comegna
Digital Strategist	Alexandra Kolar
Digital Strategist	Amanda Lazarovitz
Digital Strategist	Paul Ibrahim
Digital Strategist	Alix Mackenzie
Influencer Support	Kyle Lin
Influencer Support	Varsha Kumar
Influencer Support	Neelu Vasishat
Influencer Support	Alex Rudow
Influencer Support	Karandeep Sandhu
Influencer Support	Milana Gladilina
Design Director	Kyle Nielsen
Designer	Brenna Preston
Designer	Clarissa D’costa
Designer	Jenna Cronje
Designer	Sarah Hickey
Designer	Evelyn Wong
Executive Agency Producer	Mark Graham
Director	Taylor Reid
Executive Producer	Tom Evelyn
Executive Producer	Lexy Kavluk
DP	Paul Reid
Line Producer	Ian Fingerland
Wardrobe	Sheri Monk
Casting	Powerhouse Casting
Casting Director	Andrew Hayes
Sound / Music	Berkeley
Audio Creative Director	Jared Kuemper
Editing Company	Nimiopere
Editor	Steve Puhach
Editorial Company Executive Producer	Paula Hicks
Editorial Company Executive Producer	Julie Axell
Assistant Editor	Hannah Stone
Post Production	Darling Colour & VFX
Post-production Producer	Morgan Campbell
Colorist	Patrick Samaniego
Color Assist	Eric Kinsbury
Online Artist	Lauren Rempel
Post Production Assistant	Russell Hanson