Title | No Big Deal |
Brief | NHTSA sought out to create a film that immersed the viewer into the horrors of what it is like to be caught in the unthinkable repercussions of driving under the influence of alcohol. |
Agency | The Tombras Group |
Campaign | No Big Deal |
Advertiser | National Highway Traffic Safety Administration |
Brand | National Highway Traffic Safety Administration (NHTSA) |
Posted | January 2019 |
Business Sector | Culture, Leisure & Sport |
Story | If you think drunk driving is no big deal, you couldn’t be more wrong. Drunk driving is a deadly epidemic that takes the lives of more than 10,000 people each year. Drive sober or get pulled over. |
Media Type | Television & Cinema |
Production Company | The Corner Shop |
VP Creative Director | Rob Simpson |
Creative Director | Brian Potter |
Creative Director | Nick Vagott |
Associate Creative Director | Christian Busch |
Executive Producer | Anna Hashmi |
Director | Wilfrid Brimo |
Line Producer | Michaela Johnson |
Director of Photography (DOP) | Masanobu Takayanagi |
Production Company Producer | Michaela Johnson |
Agency Producer | Christian Busch |