Title | Trivial pursuit hotel (100s) |
Agency | Leo Burnett Moscow |
Campaign | Trivial Pursuit Hotel |
Advertiser | Hasbro |
Brand | Trivial Pursuit |
Posted | November 2021 |
Business Sector | Toys & Games |
Story | We opened a world-first hotel that accepts knowledge as a payment. The quality of your stay there depended on your ability to answer general knowledge questions from the Trivial Pursuit board game. For instance: if you knew Napoleon’s height in cm - you slept in a king size bed. If not - there was only a folding bed for you. The same principle worked for everyеhing: from hotel transfer and a swimming pool - to your food and the size of your TV. Even to book a stay on the hotel's website you had to answer questions, so even if you weren’t lucky enough to go there, you’d learned that Trivial Pursuit is a quiz game |
Media Type | Case Study |
Marketing Manager | Anna Sverzhina |
Brand Manager | Anastasia Alekseeva |
Brand Manager | Anastasia Vasilyeva |
Executive Creative Director | Mikhail Kudashkin |
Creative Director | Evgeny Shinyaev |
Creative Director | Andrey Yarinich |
Art Director | Mikhail Yarovikov |
Art Director | Alexey Titinkov |
Copywriter | Daria Morozova |
Designer | Sergey Vasyanin |
Designer | Valeria Pauli |
Designer | Egor Kolesnikov |
Designer | Evgeny Kuprin |
Client Services Director | Ilya Khrushchev |
Account Manager | Daria Tarasova |
Strategic Planning Director | Kirill Iorish |
Project Manager | Ekaterina Beloshkurskaya |
Digital Art Director | Ilya Ilyaskin |
Managing Director | Larisa Paramonova |
Business Development | Maria Romenskaya |
Head of Production | Nadezhda Smolnikova |
Production Company Producer | Egor Gorbunov |
Production Company Producer | Vladimir Rolik |
Production Company Producer | Marina Gudakova |
Director | Ilya Aksyonov |
Director of Photography (DOP) | Yan Yasinsky |
Production Designer | Polina Gavrilova |