| Title | Gorilla |
| Title (original language) | Gorille |
| Agency | Ogilvy Paris |
| Campaign | For a Sustainable Fishing |
| Advertiser | WWF |
| Brand | WWF France |
| Date of First Broadcast/Publication | 2010 / 11 |
| Business Sector | Preservation of Monuments, Parks & Wildlife |
| Tagline | Would You Care More if I was a Gorilla? |
| Media Type | |
| Creative Director | Chris Garbutt |
| Art Director | Benoit Raynert |
| Photographer | Thomas Mangold |
| Strategic Planner | Mercier Loic |
| Account Director | Benoit de Fleurian |
| Account Executive | Nathalie Avedissian |
| Art Buyer | Laurence Nahmias |
| Copywriter | Arnaud Vanhelle |
| Strategist | MERCIER Loïc |
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