Dani Richa
Managing & Executive Creative Director at Impact BBDO
Beirut, Lebanon
TitleThe Elections Edition
BriefAs Lebanon was going through compounding crises, with necessities getting scarcer every day, a decisive parliamentary election was threatened by an absurd reason: shortage of paper and ink necessary to print election ballots.In response, An-Nahar decided to go silent for the first time in its 88 years of existence. On February 2nd, the daily newspaper did not print its much awaited
Agency
Campaign The Elections Edition
Advertiser An-Nahar
Brand An-Nahar
PostedJuly 2022
Business Sector Newspapers, Magazines, Books
Story Lebanon, pushed past the brink of collapse, is suffering from historically high inflation that has thrown 75% of its population under the poverty line. Necessities such as food, petrol, medicine and even ink and paper are scarcer every day. Lebanon’s predicament is primarily attributed to a political class that has dominated parliamentary elections since the 1990s. A nation in pain hangs on to the frail hope that the upcoming election will bring critical stability and pave the way toward real change.
Media Type Case Study
Length
PR Agency
CEO / Chairman
Executive Producer
Executive Creative Director
Managing Director
Regional Executive Creative Director
Creative Director
Senior Copywriter
Designer
Executive Creative Director
Videographer
Producer
Senior Copywriter
Chief Executive Officer (CEO)
Business Unit Director
Strategist
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