| Title | Don't Hate |
| Campaign | Shark PSA - KISS |
| Advertiser | KISS (Kids Involved in Saving Sharks) |
| Brand | KISS |
| Posted | August 2008 |
| Business Sector | Environmental & Animal Issues |
| Media Type | Television |
| Length | |
| Market | United States |
| Soundtrack | Tulong |
| Copywriter | Gary Rose |
| Director | Gary Rose |
| Production Company | Goon Media |
| Executive Producer | Catherine Finkenstaedt |
| Producer | Greg Jones |
| Producer | Patti Ibanez |
| Director of Photography (DOP) | Pablo Berron |
| Editor | Attila Adam |
| Director | Rob Stewart |
| Music | Beyman Bros |
| Underwater Footage | Shawn Heinrichs |
| Underwater Footage | Blue Sphere Media, LLC |
| Online/FX | The Syndicate |
| Creative Director | David Hwang |
| Model Making | Shinichi Rembutsu |
| Flame Artist | Verdi Sevenhuysen |
| Producer | Jessica Eastman |
| Sound Design Company | Thunder Sound |
| Sound Design Company | Art Wright |
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