Grand National - "The Outsider"

4Creative

4Creative London, United Kingdom

Awards

11544

Brand: Grand National
Country: United Kingdom

Advertiser: N/A

Title	The Outsider
Agency	4Creative
Campaign	The Outsider
Advertiser	N/A
Brand	Grand National
Date of First Broadcast/Publication	2015 / 3
Business Sector	Sports Teams, Sports Events
Story	Channel 4's 4Creative has created an animated mini-epic this year to promote its coverage of the U.K.'s most famous horse race, the Grand National.
Philosophy	While it couldn't be more different from last year's ad, which featured half naked men fighting, this one, directed by Nexus duo Alan Smith and Adam Foulkes, is equally gripping. Called "The Outsider," it's the story of a baby unicorn who, like the Ugly Duckling, doesn't fit in -- in a world of pastel ponies, he's dark and has a twisted horn and underdeveloped wings. After an epic chase across a mythological landscape in which he attempts to outrun the other unicorns, he transforms into a race horse, and you can probably guess the rest. John Allison and Chris Bovill, Heads of 4Creative said in a statement: "People love the Grand National because even the outsider has a chance. We wanted to dramatise this whilst at the same time blowing the whistle on all the prejudiced unicorns out there." This year's Crabbie's Grand National Festival is broadcast live on Channel 4 from April 9 to 11.
Media Type	Television
Length	60 seconds
Market	United Kingdom
Creative Director	Chris Bovill
Creative Director	John Allison
Creative Team	Jack Croft
Creative Team	Stacey Bird
Agency Producer	Shananne Lane
Group Business Director	Olivia Browne
Production Company	Nexus Studios
Director	Smith & Foulkes
Executive Creative Director	Chris O'Reilly
Producer	Tracey Cooper
Production Manager	Fernanda Garcia Lopez
CG Lead	Florian Caspar
Animation	Nexus Studios
Sound Design and Mix	Anthony Moore
Sound Design and Mix	Philip Bolland
Music Production Company	SIREN
Producer	Sean Atherton
Composer	Alex Baranowski