Kerry Keenan

Kerry Keenan

CCO / Activist at Never The Less
New York, United States

My Latest Work

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Summary

20+ years from creative intern at Mad Men behemoth to ECD of booming Eastern European shop to pioneering agency led branded content venture to venturing into television production. With a reputation for creating brave and diverse work, often from brands you wouldn't expect, restlessness has proven to be a good driver of success for Kerry.

Named an Advertising Age Woman to Watch, Kerry was also cited by Fast Company as the real world 'Peggy Olsen.' She is a Business Insider “Most Creative Woman in Advertising” for the fourth consecutive year. And she helped Deutsch rise to the number 2 position on Ad Age’s Agency A-List in 2015. She has won at all of the international award shows and has judged many, most recently on the 2016 One Show Branded Entertainment Jury, as a Cannes 2015 Film Jury member, and as Chair of Branded Entertainment and Content for the 2014 Clio awards. Kerry lives in NYC and is Mom to Lucy, Frances and Marty the Sato dog.

June 1, 2009 NEW YORK (AdAge.com) -- Six weeks into a summer internship at BBDO, New York, a 21-year old Kerry Keenan sold her first campaign. It was for Frito-Lay's SunChips brand, and she was hooked. Today, Ms. Keenan, 40, is one of Madison Avenue's woefully few female creatives in a global role.

Early on in her career, Ms. Keenan fought to avoid being relegated to work on female-oriented brands. "I was worried about being viewed as a girl running a girl's account like makeup, stockings or tampons."

The strategy worked, and the Westport, CT native and William Smith College grad moved on to work on the Pepsi account at BBDO. From there she launched a tour through some of the industry's most legendary shops, from Leo Burnett, Chicago, to Bartle Bogle Hegarty and the now-defunct Bozell.

One of her most interesting stops was at Leo Burnett, Poland, where Ms. Keenan -- then in her 20s -- became the first woman and youngest executive creative director to run an office in Warsaw.

Her leadership abilities were fully realized as a creative director at Saatchi & Saatchi, New York, where she was the driving force behind the agency's innovative work for blue-chip accounts such as JCPenney and Procter & Gamble. For the latter, Ms. Keenan brought home top creative honors on Crest, a Cannes Gold Lion, in 2008

It's no wonder, then, that industry vet Tony Granger coaxed her to join him when he ditched Saatchi & Saatchi to inject some creative firepower into WPP's Y&R network. "She's inspirational to the creatives that work with her and for her," said Mr. Granger, who created Ms. Keenan's current role as Y&R's global director of creative content. "When she is in an agency the creative work will improve, and she can do that for big, difficult clients."

As successful as she is, Ms. Keenan frequently says the ad business is a break from the hardest gig she's ever had: as mom to Lucy and Francis, nearly two and four.

Positions

Co-Founder
Never The Less
January 2017 - Present (9 months)
100 plus women in advertising working to market the resistance.

2017 Adweek Disruptor
2017 Adweek Creative Disruptor
2017 One Show Branded Content Juror
Chief Creative Officer & Partner
New York, United States
September 2013 - December 2015 (2 years 3 months)
Led a Creative Department of 200+. Launched a design offering, social media group, creative internship program and IP lab. During tenure the agency brought in new clients Jagermeister, Sherwin Williams Diversified Brands, and Samsung, among others.

Most Creative Women in Advertising Business Insider 2015
Ad Age Agency A-List #2 2015
Cannes Film Jury 2015
AICP Curatorial Committee 2015
Most Creative Women in Advertising Business Insider 2014
Clio Branded Entertainment Jury Chair 2014
Ad Age Agency A-List Standout Agency 2014
AICP Curatorial Committee 2014
Co-Founder
Frank & Lu
September 2012 - September 2014 (2 years)
Chic and uber-comfy kids clothing line now available online at frankandlu.com
Global Executive Creative Director/Principal Y&R Entertainment
New York, United States
2008 - 2012 (4 years)
Founded Y&R Entertainment, a global division of YR Brands specializing in the creation and production of branded and original content for film, television, and digital properties, including supporting integrated marketing campaigns for each.

Business Insider Most Creative Women in Advertising 2013
AICP Next Awards Integrated Jury 2013
Too 10 Most Awarded Ads of the Year Worldwide - Land Rover 2012
AICP Curatorial Committee 2012
Radio Mercury Awards Jury 2013
Creativity Magazine A-List - Most Improved: "A dramatic creative turnaround" 2011
Young Guns Campaign of the year - Airwalk Invisible Pop Up Store 2011
Young Guns Digital Agency of the Year 2011
Cannes Lions Agency of the year - 2nd place 2010
Created Y'all Vs Us Franchise for Fox Sports and Cellular South 2009
2009 Ad Age Woman To Watch
Executive Creative Director
New York, United States
2005 - 2008 (3 years)
Most Awarded Campaign of the Year Worldwide - Crest 2008
JCPenney Retail Marketer of the year 2008
Clio Awards Agency of the Year 2008
Cannes Lions Agency of the Year 2007
Creative Review Agency of the Year 2007
Cannes Lions Agency of the Year 3rd place 2006
Young Guns Agency of the Year 2006
Executive Creative Director
New York, United States
2003 - 2005 (2 years)
One of three ECD's. Responsible for running Diagio, Dove and Match.com accounts.
Copywriter to Executive Creative Director
Warszawa, Poland
1996 - 2003 (7 years)
As ECD of Leo Burnett Warsaw grew agency to become Network Agency of the Year, Agency of the year regionally three times. Won the first of many Cannes lions for the country of Poland. Clients and new business wins included Sony, Ikea, Bahlsen, Starcom Media, Radio Color, Gdansk Bank among others.

Ran the Global Polaroid account from New York.

In Chicago worked on McDonald's, Hallmark, Disney and Max Factor.
Chief Creative Officer
Deutsch
, United States
Deutsch

Publications

37 Women Who Are Disrupting the Status Quo and Championing Gender Diversity in Advertising and Tech (AdWeek)

04 June 2017
37 Women Who Are Disrupting the Status Quo and Championing Gender Diversity in Advertising and Tech It should come as a shock to no one that there is a serious lack of gender diversity in C-suites across the country. Currently, just over 4 percent of Fortune […]

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