Title | Renata |
Agency | Africa |
Campaign | Silence |
Advertiser | Instituto Maria da Penha |
Brand | Instituto Maria da Penha |
Date of First Broadcast/Publication | 2014 |
Business Sector | Anti-Domestic Violence, Sexual Abuse |
Tagline | The longer you wait, the more it hurts. |
Story | Inspired by the artistic project “Imagética” from the photographer Rogério Mesquita, the campaign illustrates one of the most painful aspects of violence against women: silence. |
Media Type | Web Film |
Length | |
Executive Creative Director | Sergio Gordilho |
Creative Director | Jeferson Rocha |
Creative Director | Andrea Siqueira |
Art Director | André Batista |
Copywriter | Thomas Davini |
Director | Rogério Mesquita |
Photographer | Rogério Mesquita |
Audio | TDL music |