| Title | Goodbye Clive |
| Agency | AMV BBDO |
| Campaign | Goodbye |
| Advertiser | PC World Currys Megastores |
| Brand | Currys PC World |
| Date of First Broadcast/Publication | 2018 / 8 |
| Business Sector | Drugstores, Specialty Stores |
| Story | We see a son and his father packing the car for university. Clive seems to be struggling to find the words to say goodbye to his father. But it’s not until the close of a heart-felt, emotional farewell that we reveal it’s his old laptop he’s been speaking to all along. ‘I love you’, Clive says bravely, ‘But I’d also love at least £200 off a new laptop at Currys PC World’. We cut to in-store at Currys PC World as a helpful employee outlines the benefits of his shiny new laptop. |
| Philosophy | This campaign aims to encourage students and parents to upgrade their laptops in preparation for the new term. In addition the campaign addresses the low inertia in the wider public to upgrade their laptop, by demonstrating just how easy it is to upgrade when you trade in your old laptop at Currys PC World. With parents and their kids typically finding it difficult to say goodbye to their old laptops, Currys PC World are trying to encourage them with a great trade-in offer. The campaign comprises of two TV ads and two others that will run on digital video. |
| Problem | Get students and parents to upgrade their laptop for the new term, with a great trade-in offer. |
| Media Type | Television |
| Length | |
| Audio Post Production | Jungle Studios |
| Production Company | MindsEye |
| Advertising Manager | George Bramall |
| Advertising Manager | Pete Fennell |
| Advertising Manager | Anthony Burt |
| Business Affairs | Cate Killeen |
| Business Affairs | Ryan Reeves |
| Post Production | The Mill London |
| Production Company Producer | Hera King |
| Director | Jono Hunter |
| Media Planner | Emma Putnam |
| Media Planner | Tom Coles |
| Media Agency | Blue449 |
| Agency Producer | Polly Lowles |
| Agency Producer | Yvonne Clayton |
| Creative Team | Oliver Frost |
| Creative Director | Andy Clough |
| Creative Director | Rich McGrann |
| Account Planner | David Edwards |
| Account Planner | Tom Claridge |
| Account Planner | Jemima Maunder-Taylor |
| Account Manager | Chris Taggart |
| Account Manager | Alex Bird |
| Account Manager | Chris Ferguson |
| Account Manager | Charlotte Oram |
| Account Manager | Hunter Evans |
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