Title | Art |
Agency | Leo Burnett |
Campaign | World's Within Boxes |
Advertiser | McDonald's |
Brand | McDonald's |
Posted | February 2014 |
Business Sector | Restaurants & Fast Food |
Philosophy | Art: Promotional press adverts communicating the exciting thingsthat be found inside a McDonald’s Happy Meal. |
Media Type | Packaging, Branding & Design |
Creative Director | Tony Malcolm |
Creative Director | Guy Moore |
Copywriter | Richard Ince |
Art Director | Ed Tillbrook |
Photographer | Sam Hofman |
Illustrator | Helen Musselwhite |