Title | Hunger |
Agency | VMLY&R Kansas City |
Campaign | Lessons From My Neighborhood |
Advertiser | Youth Ambassadors |
Brand | Youth Ambassadors |
Date of First Broadcast/Publication | 2018 / 4 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | In America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear — but most people ignore them. To get potential donors’ attention, we tapped into their childhood by creating a friendly puppet show. But the show’s educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador. Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids. |
Media Type | Web Film |
Length | |
Production Company | Station Film |
Editing Company | Cosmo Street |
Executive Creative Director | Aaron Evanson |
Creative Director | Grant Minnis |
Associate Creative Director | Austin Ridling |
Associate Creative Director | Jonathan Vigliaturo |
Chief Creative Officer | John Godsey |
Director | Seyi Peter-Thomas |
Production Company Producer | Seyi Peter-Thomas |
Director of Photography (DOP) | Doug Chamberlain |
Producer | Julie Lee |
Executive Producer | Caroline Gibney |
Account Planner | Mikalah Morris |
Account Manager | Lauren Meehan |
Head of TV | Tyler Smith |
Global Chief Creative Officer | Debbi Vandeven |
Sound Engineer | Patrick Meagher |
Music | WOJAHN BROS. |
Singer/Songwriter | Roger Wojahn |
Editor | Kevin Anderson |
Editor | Justin Trovato |