FIAT 500e - "Lightning Bolts 3"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

3006

Brand: FIAT 500e
Country: Brazil

Advertiser: Fiat Chrysler Automobiles

Title	Lightning Bolts 3
Agency	Leo Burnett Tailor Made
Campaign	Lightning Bolts
Advertiser	Fiat Chrysler Automobiles
Brand	FIAT 500e
Date of First Broadcast/Publication	2022 / 5
Business Sector	Compact & Small Cars
Tagline	New Fiat 500 electric. A 320 km range in a car powered by pure electricity
Philosophy	We know that electric cars are here to stay, but people still have a lot of questions, and one of these is whether these cars have enough range for long trips. Brazil, for instance, is a very large country, and long trips are commonplace around here. Which is why Leo Burnett Tailor Made created the "Lightning" campaign to highlight the range of the new Fiat 500e, which has one of the best performances in the electric car category. To demonstrate that the new Fiat 500e has excellent range, the campaign developed three minimalist illustrations of a GPS map showing the path taken by the Fiat 500e as a yellow streak. With the slogan "New Fiat 500 electric. A 320 km range in a car powered by pure electricity." and a clean, iconic image that quickly conveys the message, the art on the map is also a lightning bolt, in a clear reference to the electric power used by the car.
Media Type	Outdoor/Out of Home
Chief Creative Officer	Marcelo Reis
Creative Vice President	Pedro Utzeri
Creative Vice President	Vinicius Stanzione
Creative Director	Bruno Godinho
Copywriter	Fabio Nagano
Art Director	Felipe Massis
Illustration	Felipe Massis
Graphic Artist	Ricardo Sotelo
Graphic Artist	Rosilene Ribeiro
Graphic Artist	Sandro Figueiredo
Account Management	Fabio Brito
Account Management	Karol Alberti
Account Management	Carolina Ladeira
Account Management	Yuri Moraes
Planning Team	Tiago Lara
Planning Team	Rafaela Badaró
Planning Team	Murilo Fedele
Planning Team	Bruno Olivetti
Press Relations	Jef Martins
Press Relations	Nathalie Ursini
Press Relations	Leanro Bernardino
Press Relations	Mar Facciolla
Approval Client	Frederico Battaglia
Approval Client	Maria Lucia Antonio
Approval Client	Ana Brant
Approval Client	Barbara Lara
Client Media	Debora Dauanny
Client Planning Team	Adriana Girão
Client Planning Team	Marjorie Kockanny
Client Planning Team	Isabelle Cristine Alves Dos Santos