| Title | A small step for humanity. A giant leap for SUVs |
| Agency | Leo Burnett Tailor Made |
| Campaign | A small step for humanity. A giant leap for SUVs |
| Advertiser | Fiat |
| Brand | Fiat Fastback |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Story | Racing down a highway and showcasing the power of the Turbo 270 engine of the Limited Edition Powered by Abarth version, the Fiat Fastback is faced with a major traffic jam, with more than 50 cars stopped on the road. At the wheel of Fiat's new model, the driver couldn't make any other decision but to jump over the traffic jam, using the inclined bed of a tow truck to soar through the air over the obstacle. As the Fiat Fastback flies through the air, several people in the traffic jam watch closely; they are in awe of the new car by Fiat, and have their eyes fixed on the captivating design of the SUV Coupe, which does a 360° turn before landing past the whole commotion and driving away, powered by the turbo flex engine and the six-speed automatic transmission. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Marcelo Reis |
| Creative Vice President | Pedro Utzeri |
| Creative Vice President | Vinicius Stanzione |
| Creative Director | Bruno Godinho |
| Copywriter | Fabio Nagano |
| Art Director | Felipe Massis |
| Digital Creative Team | Fabio Nagano |
| Digital Creative Team | Felipe Massis |
| Content Director | Andreza Aguiar |
| Content | Tamires Soares |
| Content | Karla Lima |
| Content | Henrique Xavier |
| Content | Gabriel Ribas |
| Content | Vinicius Serafim |
| Content | Pablo Cruz |
| Content | Bárbara Jadeh |
| Digital Project Manager | Pedro Rais |
| Digital Project Manager | Katia Rosa |
| Digital Project Manager | Jonatas Vasconscelos |
| Integrated Production Director | Maria Fernanda Moura |
| RTV | Rita Costa |
| RTV | Patricia Cosmo |
| RTV | Luciana Kley |
| Art Buyer | Mauro Moura |
| Art Buyer | Cristiano Godoy |
| Art Buyer | Daniel Gonçalves |
| Account Manager | Karol Alberti |
| Account Manager | Sabrina Spinelli |
| Account Manager | Giovanna Rodrigues |
| Account Manager | Jessica Saravalli |
| Account Manager | Mateus Ferraz |
| Account Manager | Alberto Junior |
| Account Manager | João Centofanti |
| Media Director | Heloisa Goldman |
| Media Director | Patricia Naparstek |
| Media Director | Paula Ricarte |
| Media Director | Rodolfo Contiero |
| Media Director | Laura Andrade |
| Media Director | Guilherme Leão |
| Media Director | Mateus Rikel |
| Account Planner | Tiago Lara |
| Account Planner | Rafaela Badaró |
| Account Planner | Murilo Fedele |
| Account Planner | Caio Costa |
| Account Planner | Cinthia Pauli |
| Account Planner | Bruno Olivetti |
| Account Planner | Jaqueline Tampelli |
| Account Planner | Doelio Bergamo |
| Press Relations | Jef Martins |
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