SVP, Innovation and Social Media
at
Digitas Health/Publicis Healthcare
London, United Kingdom
| Title | Good Different |
| Agency | Iris |
| Campaign | Good Different |
| Advertiser | Suzuki |
| Brand | Suzuki |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Cars |
| Story | Our fantastical ad was entirely captured in-camera using an Alexa LF. Thanks to meticulously crafted sets and lighting it meant that the post work was minimal. Each set/scene was designed in SketchUp before moving to a concept render in Indigo to define textures and lighting. Each concept render was graded in Lightroom ensuring very accurate representations for framing and lighting before set build. The process also provides 3D construction plans and 3D files for printed elements such as the miniature helter-skelter and conveyor belts and bolts. This process worked extremely to manage non-visual clients encouraging bravery and creativity to flourish. |
| Media Type | Television |
| Length | |
| Production Company | Merman |
| Post Production | Black Kite |
| Creative Director | Ross Taylor |
| Creative Team | Jon Wedlake |
| Creative Team | Matt Carter |
| Chief Creative Officer | Grant Hunter |
| Producer | Emily Hendrey |
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