| Title | BBQ Bundle |
| Agency | St. Luke’s Communications |
| Campaign | Summer 2021 |
| Advertiser | Ocado |
| Brand | Ocado |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Online Retail, E-store |
| Philosophy | The new campaign celebrates the summer traditions of BBQs, picnics, sun-bathing and garden get-togethers and highlights tribes of people with familiar characteristics who like to get together and eat outdoors in the sunshine. From ‘charred sausage lovers’, to ‘half in the sun, half in the shade picnic-ers’, ‘gin o’clockers and ‘sunset spritzers’. The sunny tribes are matched to deals on much-loved brands including Heinz ketchup, Doritos and Holy Guacamole. Summer themes are also highlighted with sports fans cast as ‘half-time snack grabbers and tennis pros who like their strawberries as the ‘armchair umpires’. Being safe in the sun is also covered, with the ‘can you do my backers’ - the folks we all recognise who cannot quite reach with the sun cream. |
| Media Type | Television |
| Length | |
| Sound | Jungle Studios |
| Advertising Manager | Lisa McDowell |
| Advertising Manager | Sarah Emerson |
| Advertising Manager | Alex Raybould |
| Advertising Manager | Byrony Thomas |
| Executive Creative Director | Jules Vizard |
| Executive Creative Director | Al Young |
| Art Director | Joanna Boyle |
| Copywriter | Matt Harvey |
| Agency TV Producer | Davina Hickson |
| Chief Strategy Officer | Dan Hulse |
| Account Planner | Tara Ellis |
| Business Director | Anastasia Terzeon |
| Account Director | Ross Ritchie |
| Account Manager | Maisie LaCosta |
| Account Manager | Hope Shooter |
| Account Executive | Sam Everett |
| Director | Gus Filgate |
| Production Company Producer | Clare Timms |
| Production Company | Darling Films |
| Director of Photography (DOP) | Matt Fox |
| Post Production | Nineteentwenty |
| Editor | John Mayes |
| Colorist | Kai Van Beers |
| Sound Engineer | Ben Leeves |
| Music Supervision | Native |