Neuroth - "Concert Hearing Test"

FCB Zurich

FCB Zurich Zurich, Switzerland

Awards

7211

Brand: Neuroth
Country: Austria

Advertiser: Neuroth AG

Title	Concert Hearing Test
Agency	FCB Zurich
Campaign	Concert Hearing Test
Advertiser	Neuroth AG
Brand	Neuroth
Posted	May 2015
Business Sector	Consumer Electronics & Audio-Visual
Story	According to the World Health Organization, hearing loss affects nearly 360 million people globally. Unfortunately, the testing and diagnosis of hearing loss isn’t very high on the list of priorities when it comes to people’s health. In fact, most people often don’t even know they’re struggling to hear. To help more people hear more clearly, advertising agency FCB Zurich and Neuroth, an Austrian hearing-aid company, created the “Hearing Test Concert,” a live, classical music event featured Beethoven’s 5th symphony played by a renowned orchestra. The difference between this event and a normal night at the local philharmonic was that the music itself was specifically arranged to simulate the high-and-low frequencies and loud-and-silent parts of a traditional hearing test. During the concert, some attendees discovered there were certain parts of the symphony they couldn’t properly hear so at intermission, participants were given the opportunity to have a personal consultation with on-site Neuroth audiologists. The campaign was a huge success for Neuroth. In just one day, 1,100 people voluntarily took a hearing test.
Media Type	Web Film
Length	120 seconds
Director	Levente Paal
Producer	Nina Wirth
Producer	Stefan Fraefel
Executive Creative Director	Dennis Lück
Art Director	Marcin Baba
Copywriter	Sören Schröder
Art Director	Flavio Meroni
Copywriter	Mateo Sacchetti
Editor	Manuela Tappe
Account Director	Marie-Theres Ott
Account Supervisor	Mark Becher