Jason Brown

Jason Brown

CEO/Chief Strategy Officer at Brown Parker & DeMarinis Advertising, Boca Raton

Boca Raton, United States

My Latest Work

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Summary

Jason is co-founder, CEO and Chief Strategy Officer of Brown Parker & DeMarinis Advertising, an internationally-recognized healthcare marketing agency that works with healthcare systems to drive brand engagement, increase patient volumes across service lines, improve payer mix and develop new physician-referral patterns.

In his current role, he is responsible for shaping and implementing the company's long-term and short-term plans. Jason is also responsible for defining winning strategies for clients.

Since the agency's founding in 2002, Jason has worked with more than 100 healthcare brands, including major regional and national health systems, community hospitals, academic medical centers and Fortune 500 companies.

Expert in Healthcare Advertising and Marketing, including:
--Marketing and Advertising Strategy
--Research and Insights
--Brand Positioning
--Digital Strategy and Activation
--Creative Strategy
--Media Strategy
--ROI Analytics
--Consumer Marketing
--Physician Marketing
--Donor Marketing
--Staff Communications

About Brown Parker & DeMarinis Advertising
Brown Parker & DeMarinis helps national and regional healthcare systems, community hospitals, and academic medical centers drive service-line volumes, improve payer mix and develop new physician referral patterns. We understand how patients and clinicians think, what makes them tick, their habits, their motivations and, ultimately, what drives them to take action. In short, we are the authority on marketing and advertising to consumers and physicians.

People I worked with

Jason Brown
Creative Director
Brown Parker & DeMarinis Advertising
Ward Parker
Creative Director
Brown Parker & DeMarinis Advertising
Gayle Toth
Account Executive
Brown Parker & DeMarinis Advertising
Ilene Kramer
Executive Producer
Red Car
James Hale
Creative / Art Direction
Brown Parker & DeMarinis Advertising

Positions

CEO & Chief Strategy Officer

Brown Parker & DeMarinis Advertising
Boca Raton, United States
January 2002 - Present (15 years 4 months)
BPD Advertising is led by Jason Brown, Ward Parker, Vincent DeMarinis and the nation’s most awesome, fun-loving and talented staff. We partner with health systems, community hospitals and academic medical centers to create rich brand experiences that drive brand preference, boost service line volumes, improve payer mix and positively impact physician referral patterns.

We are the authority on how patients and physicians think, their habits, their motivations and what drives them to take action. Using these insights, we deploy strategic marketing programs that effectively connect with your audiences to deliver lifelong patient volumes and loyal referring physicians for healthcare providers.

CEO/Chief Strategy Officer

Brown Parker & DeMarinis Advertising
Boca Raton, United States
January 2002 - Present (15 years 4 months)

Principal

WIlliam Harris Advertising
January 1995 - 2002 (7 years)
Creative boutique offering a range of traditional and interactive services for local and national accounts. In 2001, William Harris Advertising dominated the Addy Awards, taking nine Gold and three Judges Awards.

Account Executive

The Kansas City Star
1992 - 1994 (2 years)
Managed large regional sales territory. Grew territory from one of the smallest (in terms of revenue) to one of the largest in the company.

William Harris Advertising
Boca Raton, United States
William Harris Advertising

Education

Bachelor of Science, Business

University of Southern California
1988 - 1992 (4 years)

Publications

St. Vincent's Receives National Recognition for its Advertising Campaign

13 June 2013
Out of 3,000 entries, St. Vincent's HealthCare's advertising campaign was one of only 8 to receive the prestigious Judge's Choice Award at this year's Aster Awards.

PULSE

15 January 2013
A quarterly magazine by, for and about hospital marketers. Each issue is dedicated to the key issues confronting the industry, with insights, practical advice and case studies that will inspire and educate.

Top Mistakes Made by Hospital Marketers Today – and What You Can Do to Avoid Them Parts 1 & 2

01 January 2012
As a hospital marketer, there are a mountain of challenges we face everyday to push our hospital's agenda forward. The good news is, most of these obstacles can be overcome. Based on BPD's work with more than 100 healthcare brands we've compiled a list of the top mistakes we see every day and provide real-world solutions on how to fix them.

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