| Title | Is There A Home in Your Heinz? |
| Agency | Dynamo Marketing |
| Campaign | Is There A Home in Your Heinz? |
| Advertiser | H.J. Heinz |
| Brand | Heinz |
| Posted | October 2003 |
| Product | Beans, soups and pasta |
| Business Sector | Canned Food |
| Story | Is There a Home in your Heinz? National On pack instant win promotion across 285 cans of Heinz beans, soups and pastas. Consumers can win one of 4 new homes and collect promotional labels to send off for branded merchandise. Suported with POS, TV and PR. |
| Philosophy | Large scale on pack instant win across 285 million cans from September 2003 to February 2004. 4 brand new Crest Nicholson homes to be won. Winning cans are weighted and contain miniature houses that ascend on a cushion when the can is opened! Supported with POS including aisle end displays in the major multiples, a bespoke TV campaign, national and consumer press campaign plus PR activity. Second tier collector scheme for icon branded plates & bowls ensures every purchaser can claim a reward. Currently live. |
| Problem | H.J Heinz is under constant pressure from retailers to deliver price based deals on soups, beans and pastas. Heinz brand values are suffering as a consequence. Dynamo was briefed to deliver an added value promotion to counteract these effects. |
| Media Type | In-Pack Premium |
| Market | United Kingdom |
| Director | Adrian Thomas |
| Account Director | Richard Barrett |
More Work
SEE ALLIs There A Home in Your Heinz?
- BRAND:
- Heinz
- AGENCY:
- Dynamo Marketing
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- BRAND:
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- AGENCY:
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