Secondhand smokers are on the worst side of the cigarette
Tagline (original language)
Les non fumeurs sont du pire côté de la cigarette
Philosophy
Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette.
Problem
At the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law.