The commercial show passengers on a train, daydreaming and looking out the window. Copy appears to each person. "Travel från Stockholm to Vasterås via The Milky Way. "Travel from Goteborg to Malmo via the Sherwood Forest." The commercial ends with the line " More low-price tickets all summer."
Philosophy
Visualize people experiencing "the inner journey" while going from one ordinary town in Sweden to another. And sell the fact that you can buy low-price tickets all summer.
Problem
Swedish Rail offer lower prices during the summer.
