| Title | I cheat the devil every day |
| Title (original language) | Jag ger djävulen en rejäl omgång, regelbundet |
| Agency |
Tempel
|
| Campaign |
Halo - KPA
|
| Advertiser |
KPA
|
| Brand |
Insurance
|
| Posted | June 2000 |
| Product |
Ethical saving funds
|
| Business Sector | Insurance
|
| Tagline | Ethical saving funds, a good investment |
| Tagline (original language) | Etiska fonder, en god placering |
| Story | Pictures of people with halos around them making statements like: "I give Lucifer a beating", "I cheat the devil every day", etc... |
| Philosophy | Show people who have made good choices and are happy to have tricked the devil. |
| Problem | Peolple are not aware of KPA or ethical savings funds. |
| Media Type |
Magazine
|
| Market | Sweden |
| Copywriter |
Anders Tempelman
|
| Art Director |
Olle Mattson
|
| Agency Producer |
Johan Larsson
|
| Photographer |
Jonas Karlsson
|
