| Title | The inner journey |
| Title (original language) | Upplev den inre resan |
| Agency |
Tempel
|
| Campaign |
The inner journey
|
| Advertiser |
SJ
|
| Brand |
SJ / Swedish State Railway
|
| Posted | June 2000 |
| Product |
Transports
|
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| Tagline | The inner journey |
| Tagline (original language) | Upplev den inre resan |
| Story | People need to be reminded of the most credible argument that the train can offer. It's one of the few means of transportaton where your body is transported from one place to another, and where you can sit and comtemplate while it happens. The inner journey is all about the passengers experiences during a train trip. |
| Philosophy | The ad sells the idea that the train is one of the last place on earth where you can be transported and simultaneously sit and ponder over the essential things in life. |
| Problem | People have abandoned the train and most trips by car or plane. |
| Media Type |
Newspaper
|
| Market | Sweden |
| Copywriter |
Anders Tempelman
|
| Art Director |
Olle Mattson
|
| Agency Producer |
Johan Larsson
|
| Photographer |
Elisabet Zeilon
|
