| Title | The Actress Denied She Used Silicone.... |
| Title (original language) | Atriz Negou Que Colocou Silicone.... |
| Agency | Fallon São Paulo Ltda |
| Campaign | CartaCapital - Editora Confiança |
| Advertiser | Editora Confiança Ltda. |
| Brand | CartaCapital |
| Posted | November 2005 |
| Product | Magazine |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | 10 anos de independencia, coragem e espirito critico. |
| Story | The actress denied she used silicone. The socialite denied she uses Botox. Malue denies he has whiskers. Now we've covered this week's news, let's move on to something interesting. Part of a campaign reinforcing that CartaCapital brings its readers incisive reporting on important events. It isn't a copycat, or concerned with trivialities. |
| Story (original language) | Atriz negou que colocou silicone. Socialite negou que colocou Botox. Malue negou que colocou na Suiça. Agora que você já sabe o resuminho da samana, vamos ao que interessa. |
| Media Type | Magazine |
| Market | Brazil |
| Creative Director | Eugênio Mohallem |
| Editor | Eugênio Mohallem |
| Art Director | Edinaldo Cebolinha Fernandes |
| Agency Producer | Bruno Werner |
| Account Director | Luis Padilha |