|Agency||Forsman & Bodenfors|
|Campaign||Made By Sweden|
|Date of First Broadcast/Publication|
|Product||V70, XC70 and XC60|
|Story|| A short film paying tribute to Sweden’s harshest conditions.|
The 4-minute piece “Vintersaga” takes us into the depths of a Swedish January – the month when the country shows itself from its harshest side with rain, snow, cold, wind and sun that hardly rises above the horizon.
It is also the period that defines Swedes the most. While people from all over the world flock to Sweden during the warm summer periods and enjoy the hours of extended daylight, only the residents choose to stay there voluntarily when the great melancholy rolls in. With the darkness and cold comes a special creativity that affects everything from the music the Swedes create to the cars that they build.
|Media Type||Web Film|
|Advertising Manager||Åsa Borg|
|Advertising Manager||Per Carleö|
|Advertising Manager||Mikael Karlsson|
|Art Director||Andreas Malm|
|Art Director||Staffan Lamm|
|Account Director||Anders Bothén|
|Account Director||Hans Andersson|
|Account Director||Erik Sollenberg|
|Account Executive||Martin Johansson|
|Agency Producer||Jens Odelbring|
|PR manager||Mathias Ericsson|
|Director of Photography (DOP)||Niklas Johansson|
|Production Company||New Land|
|Executive Producer||Erik Torell|
|Production Company Producer||Sophie Tamm Christensen|
|Production Manager||Sophie Hedberg|
|Sound Design Company||Martin Dahl|
|Post Production||Johan Boije|
|Music Composer||Ted Ström|
|Music Producer||Oskar Linnros|
|Post Production||Johan Cabezos|
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