Erik Sollenberg
Global CEO at CP+B
Göteborg, Sweden
TitleVinter’s Tale
Campaign Made By Sweden
Advertiser Volvo
Brand Volvo
Date of First Broadcast/Publication
Product V70, XC70 and XC60
Business Sector Automotive
Story A short film paying tribute to Sweden’s harshest conditions.
The 4-minute piece “Vintersaga” takes us into the depths of a Swedish January – the month when the country shows itself from its harshest side with rain, snow, cold, wind and sun that hardly rises above the horizon.  
It is also the period that defines Swedes the most. While people from all over the world flock to Sweden during the warm summer periods and enjoy the hours of extended daylight, only the residents choose to stay there voluntarily when the great melancholy rolls in.  With the darkness and cold comes a special creativity that affects everything from the music the Swedes create to the cars that they build.
Media Type Web Film
Soundtrack Vintersaga
Advertising Manager
Advertising Manager
Advertising Manager
Art Director
Art Director
Copywriter Fredrik Jansson
Account Director
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Account Director
Account Executive
Agency Producer
PR manager
Director of Photography (DOP)
Production Company
Executive Producer
Production Company Producer
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Sound Design Company
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Post Production

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