Erik Sollenberg
Global CEO at CP+B
Göteborg, Sweden
TitleLeave the World Behind by Lune
Campaign Leave the world behind
Advertiser Volvo
Brand Volvo
Date of First Broadcast/Publication
Product XC60
Business Sector Cars
Tagline leave the world behind
Story On March 24, 2013 three guys from Sweden got up on a stage in Miami for their last performance ever.
After years of touring, and basically living their lives in hotels and airplanes, they finally got a chance to leave that life behind. At least for a while.
Volvo XC60 is a cross country car that can take you far away from the stressful city life, to a place where you can enjoy peace and quiet. Something these three guys were longing for more than anything.
This campaign introduces the new Volvo XC60 in a music video where Swedish House Mafia leaves the world behind for a while, return to their roots and spend some time in the beautiful and remote wilderness of Scandinavia.
The music used in the campaign is a cover of Swedish House Mafias track ”Leave the world behind.” That song was the beginning of their carreer and with this music video it will be their final good bye.
Media Type Television
Soundtrack Leave the World Behind
More Information
Post Production
Copywriter Fredrik Jansson
Art Director
Art Director
Art Director
Agency Producer
Account Director
Account Director
Account Manager
Director of Photography (DOP)
Sound Design Company
Music Arranger
Music Arranger
Music Composer
Music Publisher
Produced by
Co-produced by
In collaboration with Forsman & Bodenfors
Mixed by
Mastering engineer
Production Company

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