| Title | Subway |
| Agency | Ogilvy Germany |
| Campaign | Lasts a Lifetime - DKV |
| Advertiser | Deutsche Krankenversicherung |
| Brand | DKV |
| Posted | December 1999 |
| Product | Health Insurance |
| Business Sector | Insurance |
| Story | With tongue in cheek, the TV campaign dramatizes that everything is short-lived except the DKV. |
| Media Type | Television |
| Length | |
| Creative Director | Paul Armbruster |
| Copywriter | Paul Armbruster |
| Art Director | Christian Mommertz |
| Agency Producer | Helga Jürgens |
| Director | Paul Arden |
| Production Company | Arden Sutherland Dodd |
| Producer | Annie Irvine |
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