Google AI / Canadian Down Syndrome Society - "Project Understood (160s)"

FCB Canada

FCB Canada Toronto, Canada

8157

Title	Project Understood (160s)
Agency	FCB Canada
Campaign	Project Understood
Advertiser	Google AI / Canadian Down Syndrome Society
Brand	Google AI / Canadian Down Syndrome Society
Date of First Broadcast/Publication	2019 / 11
Business Sector	Racial/Ethnic/Minority/Disability Awareness
Tagline	Google teaches us so much, but they need our help now. Donate your voice at Projectunderstood.ca
Story	People with Down Syndrome called to Google to better the voice assistant so as to understand their voices better.
Media Type	Case Study
Length	162 seconds
President	Bryan Kane
Director	Scott Drucker
Chief Creative Officer	Nancy Crimi-Lamanna
Chief Creative Officer	Jeff Hilts
Associate Creative Director	Elma Karabegovic
Associate Creative Director	Michael Morelli
Associate Creative Director	Marty Hoefkes
Copywriter	Shannon McCarroll
Copywriter	Jason Soy
Chief Strategy Officer	Shelley Brown
Vice President (VP)	Eryn LeMesurier
Director of Strategy	Eryn LeMesurier
Strategy Director	Shelagh Hartford
Strategist	Audrey Zink
EVP	Tracy Little
General Manager	Tracy Little
Vice President (VP)	Tim Welsh
Managing Director	Tim Welsh
Account Director	Blake Connolly
Account Supervisor	Olivia Selbie
Agency Producer	Sarah Michener
Agency Producer	Kristine Lippett
Vice President (VP)	Shandi Horovitch Horovitch
Operations	Shandi Horovitch Horovitch
Project Manager	Cori Pettit
Creative Partner	Fred Levron