Zoltán Simon
Creative Director at Café Communications
Budapest, Hungary
TitleWaiter
Agency
Campaign Waiter
Advertiser Volkswagen
Brand Volkswagen
PostedAugust 2003
Product New Polo
Business Sector Cars
Philosophy We were targeting affluent people in their twenties, who are often judged on the decisions they make and the brands they buy. We needed to demonstrate that the Polo was the best decision they could make by showing that everyone could rely on it.
Problem The segment the new VW Polo belongs to is possibly the most crowed, and definitely the biggest car sector in Hungary. The competision was improving, particularly Peugeot and Renault, and it was important for VW Polo to retain its position as the benchmark for quality in this sector
Media Type Television
Length
Creative Director
Copywriter
Art Director
Director of Photography (DOP)
Director
Production Company
Music

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started