Title | Waiter |
Agency | DDB Budapest |
Campaign | Waiter |
Advertiser | Volkswagen |
Brand | Volkswagen |
Posted | August 2003 |
Product | New Polo |
Business Sector | Cars |
Philosophy | We were targeting affluent people in their twenties, who are often judged on the decisions they make and the brands they buy. We needed to demonstrate that the Polo was the best decision they could make by showing that everyone could rely on it. |
Problem | The segment the new VW Polo belongs to is possibly the most crowed, and definitely the biggest car sector in Hungary. The competision was improving, particularly Peugeot and Renault, and it was important for VW Polo to retain its position as the benchmark for quality in this sector |
Media Type | Television |
Length | |
Creative Director | Zoltán Simon |
Copywriter | Zoltán Simon |
Art Director | Tibor Varga |
Director of Photography (DOP) | Gyula Pados |
Director | Béla Paczolay |
Production Company | Filmpartners |
Music | Robert Hrutka |