Sarah Lambert
Account Director at Saatchi & Saatchi Geneva
Carouge, Switzerland
TitleIntegrated Services
Agency
Campaign We Won't Rest - Diebold
Advertiser Diebold, Inc.
Brand Diebold
PostedJuly 2007
Product ATM Services
Business Sector Business Services
Tagline We won't rest.
Story In order to position Diebold as an industry leader in ATM hardware, software and services and to increase Diebold's press coverage, the ads aim to show the changing face of Diebold and the ATM industry.
Philosophy A series of vertical and horizontal ads was created for use in the US, France and Germany. The ads show the rapid pace at which the industry is changing and the ways Diebold can help clients become more efficient.
Problem Diebold needed to affirm its position as industry leader in order to increase sales and customer confidence.
Result Eight major placements, including a front-page “Money” section infographic in USA Today and Web-site placements for 2,616,120.
Media Type Print
Market United States, France, Germany
Art Director
Account Executive
Executive Creative Director
Account Executive
Account Director

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