Title | Integrated Services |
Agency | Slack Barshinger |
Campaign | We Won't Rest - Diebold |
Advertiser | Diebold, Inc. |
Brand | Diebold |
Posted | July 2007 |
Product | ATM Services |
Business Sector | Business Services |
Tagline | We won't rest. |
Story | In order to position Diebold as an industry leader in ATM hardware, software and services and to increase Diebold's press coverage, the ads aim to show the changing face of Diebold and the ATM industry. |
Philosophy | A series of vertical and horizontal ads was created for use in the US, France and Germany. The ads show the rapid pace at which the industry is changing and the ways Diebold can help clients become more efficient. |
Problem | Diebold needed to affirm its position as industry leader in order to increase sales and customer confidence. |
Result | Eight major placements, including a front-page Money section infographic in USA Today and Web-site placements for 2,616,120. |
Media Type | |
Market | United States, France, Germany |
Art Director | Dawn Evans |
Account Executive | Sarah Lambert |
Executive Creative Director | Karen Miller |
Account Executive | Stacy Scheets |
Account Director | Ted Swartz |