Fiat - "Hands"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

5365

Title	Hands
Title (original language)	Mãos
Agency	Leo Burnett Tailor Made
Campaign	Hands
Advertiser	Fiat
Brand	Fiat
Posted	December 2006
Product	TryOn Adventure Line
Business Sector	Cars
Tagline	Adventure in your hands.
Story	The film shows a series of pictures of hands in several situations. The pictures are presented as in a slide show called "Handbook of the hand". As the slides change, the voiceover with a strong Indian accent, talks about the usefulness of hands. Signature: "The adventure in your hands"
Story (original language)	O filme mostra uma série de fotografias de mãos em diversas situações. As fotos são apresentadas como numa exibição de slides, chamada de "Manual Semiótico da Mão". Enquanto os slides mudam, um locutor com forte sotaque indiano, discursa sobre a utilidade das mãos. Assina: A aventura em suas mãos.
Media Type	Television
Length	45 seconds
Creative Director	Ruy Lindenberg
Agency Producer	Celso Groba
Account Executive	Renato Broggin
Account Director	Denise Millan
Sound Design Company	Tentáculo
Art Director	Paulo Lemos
Editor	Luiz Filipin
Agency Producer	Iracema Nogueira
Director of Photography (DOP)	Ivan Abujamra
Editor	Paulo Cunha
Production Company	Repúblika
Post Production	Casablanca