Title | Board 1 |
Agency | HeimatTBWA\ |
Campaign | Feed Your Creativity |
Advertiser | Art Directors Club Germany |
Brand | Art Directors Club Germany |
Date of First Broadcast/Publication | 2018 |
Business Sector | Others |
Philosophy | Focusing on ADC’s core again, the simple but strong motto “Feed your creativity” was developed, as the main message for the three communication phases “Junior competition”, “ADC competition” and “ADC Festival”. This motto offered the possibility to change ADC’s look into a very colorful and lighthearted identity, based on hand-drawn typography and playful illustrations that set the topic of inspiration into the context of food. Each dish was individually crafted and represented one of the competition categories like film, sound, photography or promotion. The target audience of the campaign were all ADC members, submitter (agencies, juniors, clients), exhibition visitors, marketers, press and politicians. |
Media Type | Packaging, Branding & Design |
Agency Account Manager | Anke Haverkamp |
Chief Creative Officer | Guido Heffels |
Chief Creative Officer | Matthias Storath |
Creative Director | Esra Gülmen |
Copywriter | Timo Fiebig |
Copywriter | Sebastian Stumpf |
Agency Producer | Charlotte Kühn |
Graphic Designer | Yasmin Soto |
Graphic Designer | Juliane Lang |
Illustrator | Esra Gülmen |
Production Company | HeimatTBWA\ |
Production Company | Hesse Studios GmbH, Berlin |
Producer | Alexander Vexler |
Editor | Marco Thau |
Editor | Jan Lagowski |
Editor | Jonas Schubert |
Agency Print Producer | Lisa Teichmann |
Agency Print Producer | Chris Gerlach |
Agency Production Manager | Carola Storto |
Agency Production Manager | Björn Schubert |
Music Supervisor | Uta Wittchen |
Sound Engineer | Stefan Kraatz |
Sound Engineer | Sebastian Ben |
Sound Engineer | Julian Maßmann |
Film/TV Studio Company | Studio Funk, Berlin |